​Toppo | New PKG & Digital
the inspiration
No matter how tough your day is, you can always literally “put a smile on” like no other with different facial expressions from the new Toppo packaging design.
And then, keep maximizing the fun by enjoying the endless flavour of each stick inside!
the new packaging
digital engagement
To push for sales and create opportunities for consumers to interact with the new box design, we organize a fun contest for students called "Our Class Is Way Too Toppo" allowing them to purchase multiple Toppo boxes, strike joyful poses with close friends, and then enjoy the delicious aroma of the snacks together, ensuring a seamless and uninterrupted experience of fun.
CREDIT
Client: Lotte Vietnam
Agency: Hakuhodo SAC
​Creative Director: Ngoc Nguyen
Senior Copywriter: Trinh Luu
Senior Art Director: Dat Nguyen
Copywriter: Toan Le
​Designer: An Nguyen, Chou Ho