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BIA VIET
'25 Bia Viet Thematic Promotion Campaign
A project highlighting the "Đậm chất Việt" brand idea and driving brand engagement through a promotional campaign.
'24 Bia Viet Festive Campaign
A project turning a cultural contrast into a viral social conversation to reclaim Vietnamese pride during Tet, starting with one culturally loaded question: “Why not choosing Bia Viet for Tết Việt, yet?"
'25 Bia Viet Festive Campaign
An inspiring project that celebrates effort over outcome, because Bia Việt believes everyone deserves a Tết Bonus!
Bia Viet New Identity Campaign
A project unveiling Bia Việt’s refreshed identity, three years in the making.
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