​Suntory Tet Gift Box | Concept & Design
Rooted in the philosophy of 'water source', Suntory PepsiCo Vietnam Beverage has relentlessly flowed for 30 years, nurturing life nationwide and enriching communities with meaningful values, we come up with...
​the concept.
MUÔN CÆ HỘI MỘT DÃ’NG CHẢY
infinite opportunities, one flowing stream
Message: As we journey together on the endless flow of sustainable development, new doors of opportunity constantly emerge, while the milestones we've passed widen, offering opportunities not just for us, but for many.
​OUTER DESIGN
The box features a rectangular design - symbolizing the Earth, with the Suntory logo placed neatly within a circle on top - representing the Sun.
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With the Sun above and the Earth below, the box design not only echoes the traditional Tet cakes but also symbolizes the balance of yin and yang in the new year, bringing prosperity and harmony to all.
INNER DESIGN
To infuse novelty into this year's Suntory PepsiCo Tet gift box and echo the concept of 'open doors of opportunity', multiple numbered smaller gift boxes will invite recipients on a journey of self-discovery, revealing hidden messages behind each 'door'.
​IN-DETAIL
With every small box opened, they'll find a postcard highlighting Suntory PepsiCo Vietnam's sustainable development achievements and a meaningful sustainability message conveyed through the gift.
Door 1 - Door of Hope
- A set of 10 red envelopes with inspiring messages about sustainable development.
- 1 Postcard with a brand message.
Door 2 - Door of Green
2 postcards carrying the message "Door of Green" made from seed paper
Door 3 - Door of Action
1 recycled-material T-shirt
1 postcard carrying the message "Doors of Action".
Door 4 - Door of Vitality
- 1 postcard bearing the message "Door of Vitality".
- 1 shopping bag made from recycled Suntory PepsiCo plastic bottles.
Concept Provider: Trinh Luu
​Art Director: Viet Willy