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Image by Daniele Levis Pelusi

MAXKLEEN

​MaxKleen Softergent | Festive 2025 Campaign

Click to discover how a sibling showdown over Tết chores turns into MaxKleen’s time to shine. Spoiler: Mom wins too!

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MaxKleen Softergent | Digital communication 2024

A digital project to introduce two new brand characters: Bear (tough) and Swan (soft).

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