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Blue Sky

Standard Chartered Priority Banking
​Digital Communication

the approach

Strengthen SC Priority's position as a trusted and secure financial partner with international expertise, tailored to individual customer needs and enhancing their life quality (locally and internationally).

the communication direction

Your trusted global Priority banking, designed around you 

SC Priority provide a seamless, global banking experience with Global Priority privileges and dedicated service, all tailored to fit your unique financial and lifestyle needs 

With RTBs:

  • 160 years, 59 markets, 1000 branches 

  • Present in Saigon since 1904 

  • CVPs of SC Priority: Global link, Global priority status, Fast access, Flexible scheme of using points

creative idea

The Affluent build their success on a mindset of always staying ahead: taking shortcuts, seizing opportunities, and nurturing their wealth to grow and flourish.

 

They don’t follow; they lead. 

They don’t hesitate; they act. 


But what if, for once, opportunities and Global Priority privileges moved ahead to meet The Affluent first? That’s where Standard Chartered Priority Banking steps in, and change the game.

STANDARD CHARTERED PRIORITY BANKING
STAYING AHEAD FOR YOU

Now, with Standard Chartered Priority Banking, the world moves in sync with you. Global Priority privileges and global investment opportunities are already prepared, seamlessly paving the way for your own path. 

 

Because true leadership isn’t just about getting ahead. It’s about having a trusted partner that keeps you there.

key visual

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​aspirational video

website content

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always-on content

CREDIT 

Client: Standard Chartered Vietnam

Agency: Hakuhodo Digital Vietnam

​Group Creative Director: Ngoc Nguyen

Senior Copywriter: Trinh Luu

Senior Art Director: Dat Nguyen, Tuong Tran

Copywriter: Long Nguyen, Kiet Pham

​Designer: Vy (Chloe) Pham

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