Jollibee Vietnam | KV Series
IDEA BACKGROUND
“The shortcut to one’s heart is through their stomach”, in Vietnam they say.
But why go through the stomach only, once we can explore and win one’s heart, mind & and choices with all 5 other “routes” at the same time?
That’s how Jollibee rocks & and surprises you with our tasty, meaty, cheesy, and sweet Jolly Spaghetti.
JOLLY SPAGHETTI MEATY, CHEESY FOR YOUR SENSORY TASTINESS
Each ad in the series will reflect the deliciousness of Jolly Spaghetti through a specific sensory experience. The sub-tagline for each will also be adjusted to match the sensory perception depicted
(Nghe bao phê; Nhìn là mê; Nếm đê mê; Thơm phát ghiền)
CREDIT
Client: Jollibee Vietnam
Agency: Hakuhodo Vietnam
Creative Director: Ngoc Nguyen
Copywriter: Trinh Luu, Khanh Hoang
Art: Tuong Tran, Hao Le