Romano VIP 2in1
Digital Campaign

Strategic Approach

Insight

People often portray a successful man with an aspirational image in only one business field.

However, they will soon come to realize that an experienced and successful man not only master his field, but he will be the master in everything he touches & participates in, only to satisfy his aspiration in life.

He will never compromise & settle for the second best or normality, and always strives to be the best in any field.

2022 ROMANO VIP Approach

VIP MAN
THE MASTER OF EVERYTHING HE DOES

Adapted for 2in1 campaign message

Adapted for year end campaign (build up scent variants & re-enforce total brand)

Adaptation for ROMANO VIP 2in1

Consumer

Always have to compromise for normalcy in 2in1 products that could not excel in both roles: shampoo & shower gel

ROMANO VIP 2in1

An combination of shampoo & shower gel excel in both fields (with prestige scent & platinum technology)

Aspirational Image

The man who never compromise & settle for the second best or normality, always strives to be the best in any field.

ROMANO VIP 2in1

A multi-purpose cleansing solution for the VIP man who master in everything he does

The ROMANO VIP 2in1 has

Platinum technology-unique of ROMANO VIP: quickly & effectively cleansing for both hair & skin.
Offers the VIP man an alignment with his options, to always be the best in any field/any thing he chooses.

Creative Idea

ROMANO VIP 2-IN-1

PLATINUM CARE

FOR MULTI-SUCCESS UPGRADING

ĐẲNG CẤP PLATINUM 2 TRONG 1 THĂNG CẤP MỌI THÀNH CÔNG

The new Romano VIP 2-in-1 helps our Platinum Man to make the most of their grooming time & personal care routine: advanced Platinum technology, deeply cleansing, well moisturizing with long-lasting fragrance from head to toes.

Key Asset | 30-second iTVC

Livestream | The R Show

Utilizing the existing talk show "The R Show", we integrate the thematic campaign message into an episode, enhancing entertainment value by incorporating multi-tasking challenges for guests to interact with each other and share their multi-success stories.

Digital Engagement

With the digital engagement called "Calling out the VIP Men with Multi-success", we encourage our target audience to reflect on how they've been performing in multiple roles or functions (symbolized by "2 in 1") in the first 6 months of 2022.

Through this, participants in the minigame will have the chance to receive the new Romano VIP 2-in-1 product set to experience the representative product line, tailored for men who continuously upgrade themselves for multi-success.