Bioré UV Athlizm
TVC & Digital

creative idea

You go invincible miles Athlizm performs invincibly

Cứ chiến phi thường, có Athlizm bền bỉ chống nắng

We understand that, as a true fighter, you will not stop pushing yourself forward for better and greater achievement, under any circumstances.

Bioré Athlizm is here to get your back, as well as your skin, thanks to the advantages of Tough Boost & Outer Skin technologies. No matter how far you would push yourself, you can be sure you’re well & long protected against UV & other external factors with Bioré Athlizm.

TVC

copy-led ads series

To trigger users’ curiosity & catch mass attention for the launch, we create a series of motivated copy to capture the special situation of different professionals who keep training/finishing their jobs during COVID-19, under many tough circumstances, outdoors, with Bioré UV Athlizm.

engaging activity

Let Bioré fans showcase their extraordinary humor and creativity regardless of scorching weather or challenging conditions! A minigame prompts users to describe the weather in their area humorously, with standout features from Biore UV Athlizm to keep you moving freely under those conditions.