Bioré Perfect Makeup Remover
Digital Campaign
“Xin vía” (closely equals to “I claim it” in English) is a social slang people often ask the owner of good/positive things to share some “luck power” with them, so they can soon get the same.
Similarly, on SNS, young people, especially the Gen Z ones, always comment “xin vía” under one’s photo with good physical look (glowy skin, good body shape, thick hair, etc.) or remarkable achievements (full scholarship, landing a good new job, etc.)
BIG IDEA
NO MORE "CLAIMING IT"
for clean & flawless skin
Nước Tẩy Trang Hoàn Hảo Ngừa Mụn Bioré
Da Xịn Đỉnh Cao - Chẳng Cần “Xin Vía”
By using the new Bioré Makeup Remover Perfect Cleansing Water Acne Care, our girls can now enjoy their own flawless bare skin without any concerns about acnes coming, so that they won’t have to “xin vía” from anyone!
PRODUCT TVC
PRODUCT REVIEW WITH MUSIC
Bioré x Chi Xê
To make it trendy and spreadable, Bioré collabs with Chi Xê to create trendy & catchy melody with simple choreography about “xin vía”, cleansing, the products… to deliver the product functions in a more creative & interesting way.
Shake it up with AOC!
CREDIT
Client: Kao Vietnam
Agency: Hakuhodo SAC
Creative Director: Ngoc Nguyen
Senior Copywriter: Trinh Luu
Senior Art Director: Yuko Mitsuhashi
Copywriter: Khanh Hoang
Designer: An Nguyen