Romano VIP
Digital Campaign
PROPOSITION
ROMANO VIP
A man who has his own standard and will never compromise on anything
CONTEXT
2021 hardship + year end season put the man under big responsibility
The signature of a platinum man
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The distinguished Romano scent
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The remarkable character of the man: perseverance, uncompromising on his own standard.
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The unique ingredient of Romano VIP
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The inspiring quality of a man: In every circumstance, he is still the leader, the one people can rely on.
CREATIVE IDEA
As Gold uses Fire to define its value, hardship proves the resilience, persistence, and invincibility of a man. This old saying has proven its rightness over time, especially in the post-Covid context.
2021 is a year for our ROMANO VIP Man - the new generation of successful and inspiring male role models in Vietnam, to prove his best by embracing his signatures under the roughest circumstances.
He doesn’t limit himself to old achievements, yet also never compromises on the norms and conquers new challenges.
DẤU ẤN PLATINUM THĂNG BẢN LĨNH VIP
Platinum signature elevates VIP quality
VIP Quality - not compromising under any obstacles is the signature that creates the ROMANO VIP Man.
ROMANO VIP with its VIP legacy is ready to discover the #PlatinumMan inside millions of Vietnamese men.
Phase 1 | Excite
To excite users & raise awareness about the Platinum Man concept as well as ROMANO VIP, we release a branded video called “Who Is Your Platinum Man?” (Platinum Man - anh là ai?) to introduce signatures of Platinum Man during Covid-19.
Phase 2 | Engage
A social movement named “Call Out Your Platinum Man with ROMANO VIP”
(Tôn vinh Platinum Man Việt Nam cùng ROMANO VIP) where users can call out & celebrate any man who possesses all the signatures of the Platinum Man.
The social movement inspired celebs and KOLs who share the same values & signatures of Romano VIP Men, to keep inspiring others with their true stories.
... and captured the attention of media & communities as well!
ACHIEVEMENT
CREDIT
Client: Wipro Vietnam
Agency: Hakuhodo SAC
Creative Director: Ngoc Nguyen
Senior Copywriter: Trinh Luu
Senior Art Director: Hai Phan
Copywriter: Toan Le