Bioré UV Aqua Light Up
Digital Campaign
COMMUNICATION OBJECTIVE
DIGITAL TASKS
Reinforce Bioré UV image, from basic to innovative image
Create excitement to capture TA’s attention
Trigger purchase actions
Educate about product superiorities
(strong UV protection to the micro level gaps, light feeling even wearing mask for a long time, translucent beauty look)
Turn the product into a desirable item & communicate it across channels
Provide incentive & ease to purchase
creative idea
key asset | branded comic
Leveraging the branded comic series from Bioré UV Aqua Light Up campaign in 2021, we are continuing to produce Season 2 to educate about optimal UV protection and establish connections with last year's campaign.
edutaining video
To summarize the product usage steps and promote its unique selling points, a short tutorial video titled "3-MIN PREPARATION FOR 8-HOUR DATE WITH SUN-SAN" has been produced in a lifestyle format, effectively conveying functional content in a natural manner.
CREDIT
Client: Kao Vietnam
Agency: Hakuhodo SAC
Creative Director: Ngoc Nguyen
Senior Copywriter: Trinh Luu
Senior Art Director: Yuko Mitsuhashi
Copywriter: Khanh Hoang
Designer: Chou Ho