Romano VIP Spray 2023
TVC & Digital Campaign
On the way to upgrade success, there are so many “counters” (đối) that force the men to be smarter, be wiser.
To make each “counter-" count.
Counterthink to upgrade the ordinary ideas.
Counterview to explore extraordinary perspectives.
Counterplan in unfavorable situations.
In summary, always counterbalance.
To any obstacles and competitors on the way.
MAKE EACH ‘COUNTER’ COUNT FOR UNSTOPPABLY UPGRADING SUCCESS
Đối trọng thử thách
Nâng tầm thành công
Empower you with the fragrance of Passion and the fragrance of Vision to stay Passionate for counterbalancing; and to have a Vision ahead of the mass to make every “counter” count.
Key Asset | 30-second TVC
Digital Engagement
CALL OUT YOUR RIVAL - MATCH THE ESSENCE OF EXCELLENCE
For the man atop his peak, the drive to elevate and reach greater heights of success comes from facing his RIVAL head-on.
Join forces with your brothers on a journey of self-discovery, as Romano VIP challenges you to directly confront your RIVAL, boosting your confidence to scale new pinnacles of achievement.
CREDIT
Client: Wipro Vietnam
Agency: Hakuhodo SAC
Creative Director: Ngoc Nguyen
Senior Copywriter: Trinh Luu
Art Director: Son Tran
Copywriter: Khanh Hoang
Designer: Vy Hoang