Bioré UV Bright Milk 2023
Digital Campaign
COMMUNICATION OBJECTIVE
Raise awareness of the current product line
Educate unique product’s feature
Emotional benefit associated with Brand Ambassador image
Task to be done
Trigger young girls to interest in Bioré UV Sara’s USP with the inspirational image from My Anh.
Product Awareness
Build emotional connection & product relevancy with daily usage context across social media.
Product Engagement
Enhance product persuasion to recruit lapsed users (from Skin Aqua Tone up) by solving the product’s concerns & new users (of Bioré UV Sara) by triggering their product review
Girls having green eyes on each other and catfights are old, negative perceptions.
It is totally in contrast.
This is the era of #girlssupportgirls, #girlspower!
This is the era of women having each other’s backs,
so that each individual not only shines her color,
but also shines even more together.
SHINE TOGETHER, SHINE YOUR COLOUR TWICE
#girlpower
Sữa Chống Nắng Trang Điểm Bioré UV
Sẻ chia spotlight, sắc riêng thêm sáng
Sữa Chống Nắng Trang Điểm Bioré UV
Sẻ chia spotlight, sắc riêng thêm sáng
key visual
concept introduction content
NĂM MỚI, THỜI ĐẠI MỚI CỦA HỘI CHỊ EM TỎA SÁNG
Qua rồi cái thời là con gái ganh ghét, đố kị lẫn nhau. Thời nay là thời chị em chúng mình cùng nhau chia sẻ và tỏa sáng dưới ánh spotlight rực rỡ.
Năm mới sắp tới, sao không kết bạn mới và nhập hội chị em spotlight Bioré để vượt qua mọi ưu tư về da, luôn rạng ngời, tự tin cùng nhau bừng sáng khi đến trường? Bấm ngay từng hình để khám phá và comment bên dưới xem mình thuộc về hội chị em nào nhé!
digital engagement
#SHOPEESPOTLIGHT FOR MY BIORÉ THE BESTIE” Shopee Review & Win
Since Bioré has been putting a spotlight on you, why don’t you girls do something back for this lovely bestie so that she can even outshine? To maintain current users and encourage them to continue using Bioré UV Sara, we will leverage the existing Review feature on Shopee.
activation
LOJÌEM – CHUYỆN THỜI HỌC “XINH” The School Tour
To deepen consumer engagement and foster a closer connection, Biore organizes a series of school tours offering practical knowledge on skin protection and care, along with products from the Kao brand. Additionally, attendees receive emotional benefits through talk shows hosted by familiar KOLs, KOCs, or psychological experts, preparing them for the journey of adulthood ahead.
CREDIT
Client: Kao Vietnam
Agency: Hakuhodo SAC
Creative Director: Ngoc Nguyen
Senior Copywriter: Trinh Luu
Senior Art Director: Tuong Tran
Copywriter: Khanh Hoang
Designer: Vee Doan, Chou Ho