Romano New Year 2023
IMC Campaign
PROPOSITION
The prestige scent to break procrastination,
unleash the man’s highest performance mode
in the whole year.
BRAND ASPIRATIONAL
The prestige scent,
to unleash the man highest performance mode.
ITVC
Highest performance mode in festive: charming, clever in networking/ communication.
BRAND ENGAGEMENT
The prestige scent,
break down procrastination, to unleash the man highest performance mode.
STUNT/EVENT
Key moment of transformation
CREATIVE IDEA
Go back on track
Unleash your BEAST mode
BẬT MODE VƯỢT GIỚI HẠN
TIẾP NỐI HƯƠNG THÀNH CÔNG
No more procrastination, no more hesitation, let 2023 be another of remarkably continuing success by turning your highest performance mode, and keep doing, keep growing from small success.
Romano is here with our young men to celebrate, then unleash their best performance anywhere, anytime to catch new success even during the festive season, thanks to signature fragrance and high protection.
30s iTVC
For this iTVC, the Romano team tasked us with repurposing footage from previous commercials and re-scripting the voiceover to seamlessly and naturally bridge the 2022 key message (conquer small steps and reach to bigger sucess) with the New Year campaign.
activation
To engage consumers with the brand & full product range; then push for trial & sale via free styling advices.
To deliver the thematic message to consumers through fun & engaging activities.
Introducing,
TRẠM LỊCH LÃM ROMANO x HOZO EVENT 2023
A branded combination area where Romano benefits consumers with helpful tips & tricks from experts to dress well - and smell good with a full product range, so that they can fully unleash their "beast mode" for continuing success during the festive season & new year.
digital activities
1
Social Challenge
Creating an opportunity for individuals to reflect on a year of relentless small efforts leading to greater success, true to the spirit of Romano, while also cleverly enabling them to "show off" their proud achievements, Romano devises a simple yet widely spread social challenge.
Thus, Romano men will gain a comprehensive overview of the past year to prepare them for setting practical goals for the upcoming breakthrough year, while also having the opportunity to receive valuable gifts from Romano.
Find out more about the Challenge: here
2
THE R SHOW
special edition
Utilizing the existing branded content platform "The R Show", we deliver inspiring stories of real achievements from guests such as Da Lab and Hoàng Hoa Trung. Through this, the main communication message of the campaign will be naturally reflected and provide practical lessons for viewers on the path to success in the new year.
CREDIT
Client: Wipro Vietnam
Agency: Hakuhodo SAC
Creative Director: Ngoc Nguyen
Senior Copywriter: Trinh Luu
Art Director: Son Tran
Copywriter: Khanh Hoang
Designer: Vy Hoang